Claap vs Avoma
Short version: Claap is the better fit for European sales teams that want call recording, AI notes, and async video in one, while Avoma is built for SMB and mid-market teams that want notes plus conversation intelligence affordably.
Claap
AI call recording, notes & async video
Free plan
Free plan; paid from ~€24/seat/mo, multilingual
Avoma
AI meeting assistant + conversation intelligence
Free plan
Free plan; paid from ~$19/seat/mo, conversation intel higher up
At a glance
| Spec | Claap | Avoma |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Conversation Intelligence | Conversation Intelligence |
| Integrations | 25+ | 40+ |
| Founded | 2021 | 2017 |
Feature comparison
Claap offers 9 of 11 tracked conversation intelligence features; Avoma offers 10.
| Feature | Claap | Avoma |
|---|---|---|
| Call & meeting recording | ||
| Transcription | ||
| AI summaries & notes | ||
| Talk-time & topic analytics | ||
| Deal & pipeline intelligence | ||
| Coaching & scorecards | ||
| Auto CRM sync | ||
| Multi-language support | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Claap
Pros
- AI call recording, transcription, and summaries
- CRM auto-fill and follow-up generation
- Async video for sharing deal context
Cons
- Lighter deal intelligence than Gong
- Younger product
- Best as a notetaker plus collaboration
Avoma
Pros
- Notes, transcription, and conversation intel in one
- Affordable tiers with a free plan
- Scheduling and agenda templates included
Cons
- Deal intelligence lighter than Gong
- Feature breadth can feel busy
- Best value on mid tiers
Which should you choose?
Choose Claap if…
- you want AI call recording, transcription, and summaries
- you want CRM auto-fill and follow-up generation
- you want async video for sharing deal context
Choose Avoma if…
- you want notes, transcription, and conversation intel in one
- you want affordable tiers with a free plan
- you want scheduling and agenda templates included
The verdict
Both are solid conversation intelligence tools. The best choice comes down to fit: Claap for European sales teams that want call recording, AI notes, and async video in one, and Avoma for SMB and mid-market teams that want notes plus conversation intelligence affordably.
Browse all tools →Frequently asked questions
Is Claap or Avoma cheaper?
Claap and Avoma sit in a similar price range (Free plan and Free plan), so the decision usually comes down to features and fit rather than price.
Which is better, Claap or Avoma?
Neither is strictly better, they're built for different priorities. Claap is the stronger pick for European sales teams that want call recording, AI notes, and async video in one, while Avoma suits SMB and mid-market teams that want notes plus conversation intelligence affordably.
What's the main difference between Claap and Avoma?
Claap is beginner-friendly and budget-friendly, while Avoma is beginner-friendly and budget-friendly. On tracked conversation intelligence features, Claap covers 9 and Avoma covers 10.