HubSpot Sales Hub vs Salesloft
Short version: HubSpot Sales Hub is the better fit for startups and mid-market teams that want one easy CRM + engagement suite, while Salesloft is built for mid-market and enterprise teams that want a rep-friendly engagement platform.
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$15/seat/mo annual, scaling steeply
Salesloft
Revenue orchestration & cadences
Custom pricing
Custom annual pricing; tiered Advanced/Premier packages
At a glance
| Spec | HubSpot | Salesloft |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | CRM | Sales Engagement |
| Integrations | 1500+ | 90+ |
| Founded | 2006 | 2011 |
Feature comparison
HubSpot offers 3 of 11 tracked sales engagement features; Salesloft offers 10.
| Feature | HubSpot | Salesloft |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
Salesloft
Pros
- Intuitive cadence builder reps actually adopt
- Built-in Conversations (call recording + analytics)
- Strong Salesforce sync and analytics
Cons
- Custom annual pricing, no free tier
- Premium features gated to higher packages
- Heavier than a standalone sequencer for small teams
Which should you choose?
Choose HubSpot if…
- you want free CRM tier and exceptionally easy onboarding
- you want sequences, dialer, and meeting links built in
- you want huge app marketplace and clean reporting
Choose Salesloft if…
- you want intuitive cadence builder reps actually adopt
- you want built-in Conversations (call recording + analytics)
- you want strong Salesforce sync and analytics
The verdict
Both are solid sales engagement tools. The best choice comes down to fit: HubSpot for startups and mid-market teams that want one easy CRM + engagement suite, and Salesloft for mid-market and enterprise teams that want a rep-friendly engagement platform.
Browse all tools →Frequently asked questions
Is HubSpot Sales Hub or Salesloft cheaper?
HubSpot Sales Hub is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, HubSpot Sales Hub or Salesloft?
Neither is strictly better, they're built for different priorities. HubSpot Sales Hub is the stronger pick for startups and mid-market teams that want one easy CRM + engagement suite, while Salesloft suits mid-market and enterprise teams that want a rep-friendly engagement platform.
What's the main difference between HubSpot Sales Hub and Salesloft?
HubSpot Sales Hub is beginner-friendly and mid-range, while Salesloft is intermediate and premium. On tracked sales engagement features, HubSpot covers 3 and Salesloft covers 10.