Close vs Salesforce Sales Cloud
Short version: Close is the better fit for SMB inside-sales teams that want calling and email inside the CRM, while Salesforce Sales Cloud is built for mid-market and enterprise teams that need deep customization and scale.
Close
CRM with calling & email built for closers
$9/mo
From ~$9/seat/mo annual (Solo); built-in calling, SMS, email
Salesforce Sales Cloud
The enterprise CRM standard
$25/mo
From ~$25/seat/mo (Starter); most teams land on $80–165/seat
At a glance
| Spec | Close | Salesforce |
|---|---|---|
| Starting price | $9/mo | $25/mo |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | CRM | CRM |
| Integrations | 100+ | 4000+ |
| Founded | 2013 | 1999 |
Feature comparison
Close offers 10 of 11 tracked crm features; Salesforce offers 9.
| Feature | Close | Salesforce |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Close
Pros
- Built-in dialer, SMS, and email sequences
- Fast, activity-focused workflow
- Great for high-volume inside sales
Cons
- Less suited to complex enterprise process
- Fewer third-party integrations than Salesforce
- Reporting is solid but not deep
Salesforce Sales Cloud
Pros
- Unmatched customization and AppExchange ecosystem
- Scales to the largest, most complex sales orgs
- Powerful reporting, forecasting, and automation
Cons
- Expensive once you add seats and add-ons
- Requires admin/consultant resources
- Steep learning curve
Which should you choose?
Choose Close if…
- you want built-in dialer, SMS, and email sequences
- you want fast, activity-focused workflow
- you want great for high-volume inside sales
Choose Salesforce if…
- you want unmatched customization and AppExchange ecosystem
- you want scales to the largest, most complex sales orgs
- you want powerful reporting, forecasting, and automation
The verdict
Both are solid crm tools. The best choice comes down to fit: Close for SMB inside-sales teams that want calling and email inside the CRM, and Salesforce for mid-market and enterprise teams that need deep customization and scale.
Browse all tools →Frequently asked questions
Is Close or Salesforce Sales Cloud cheaper?
Close is the more affordable option ($9/mo versus $25/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Close or Salesforce Sales Cloud?
Neither is strictly better, they're built for different priorities. Close is the stronger pick for SMB inside-sales teams that want calling and email inside the CRM, while Salesforce Sales Cloud suits mid-market and enterprise teams that need deep customization and scale.
What's the main difference between Close and Salesforce Sales Cloud?
Close is beginner-friendly and budget-friendly, while Salesforce Sales Cloud is advanced and premium. On tracked crm features, Close covers 10 and Salesforce covers 9.