CRM
The CRM is the system of record for every deal, contact, and account. Modern sales CRMs pair visual pipeline management with email sync, automation, and forecasting so managers can see the number and reps can move deals without drowning in data entry.
13 CRM tools
Attio
Flexible, data-native CRM for modern teams
Free plan
Salesflare
Automated CRM for SMBs that hate data entry
$29/mo
noCRM.io
Lead-focused tool built for closing
$11/mo
Folk
Lightweight, relationship-first CRM
$24/mo
Close
CRM with calling & email built for closers
$9/mo
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Chili Piper
Inbound lead routing & instant booking
Custom pricing
Pipedrive
Simple, visual pipeline CRM for SMBs
$14/mo
Sellsy
French all-in-one CRM, billing & marketing
$29/mo
Freshsales
Freshworks' sales CRM with built-in AI
$9/mo
Salesforce Sales Cloud
The enterprise CRM standard
$25/mo
Teamleader
CRM, projects & invoicing for SMBs
$38/mo
Zoho CRM
Affordable, feature-rich CRM
$14/mo
Popular CRM comparisons
See how the leading crm tools stack up head-to-head.
What to look for in crm software
Start with the outcome
Define the single result you need from a crm tool before comparing features, it keeps the shortlist honest.
Match features to your workflow
A long feature list only matters if you will use it. Map each tool to how your team actually works day to day.
Check pricing at your scale
Entry prices can be misleading. Look at what the plan costs at the size you will be in a year, including any add-ons.
Trial with real data
A polished demo tells you little. Run a short trial with your own data before you commit.
Frequently asked questions
How many crm tools does TheSharkStack cover?
We currently track 13 crm tools, each reviewed on the same criteria so you can compare them fairly.
What is the best crm tool?
There is no single best, it depends on your goals, budget, and team. Use our side-by-side comparisons to weigh the contenders against your needs.
Are there free crm tools?
Yes, 4 of the crm tools we cover offer a free plan. Look for the “Free plan” label on each card.
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