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Attio

Flexible, data-native CRM for modern teams

4.7 (480)
Founded 2019 · London, UK

Starting price

Free plan

Budget tier

Budget-friendly

Complexity

Intermediate

Integrations

50+

Overview

Attio is a new-generation CRM that feels like a fast, relational spreadsheet, highly customizable objects, real-time data sync, and automations that startups can shape to any go-to-market motion. It is winning over modern startups; it is younger than incumbents and lighter on out-of-the-box sales reporting.

Best for

Startups and product-led teams that want a flexible, modern CRM.

Pros

  • Extremely flexible data model and slick, fast UI
  • Real-time enrichment and email/calendar sync built in
  • Strong free tier and quick to customize

Cons

  • Younger ecosystem, fewer native integrations
  • Forecasting and sales reporting still maturing
  • Best for teams comfortable building their own workflows

Features at a glance

Visual pipeline management
Contact & company records
Email sync & tracking
Workflow automation
Reporting & dashboards
Built-in dialer
Sales forecasting
Mobile app
Free plan
API & webhooks
Priority / 24-7 support

Pricing

Free plan

Free plan; paid from ~$29/seat/mo (Plus/Pro tiers)

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