Cognism vs Gong

A side-by-side comparison of features, pricing, and ratings to help you choose.

Cognism

Phone-verified data with strong EU coverage

4.6 (1,300)

Custom pricing

Custom annual pricing; unrestricted-data packages available

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Higher rated

Gong

Revenue intelligence from every call

4.7 (6,200)

Custom pricing

Custom annual pricing: platform fee + ~per-seat; enterprise-leaning

Full review Visit

At a glance

Spec	Cognism	Gong
Editorial rating	4.6 / 5	4.7 / 5
Starting price	Custom pricing	Custom pricing
Budget tier	Premium	Premium
Complexity	Intermediate	Intermediate
Primary category	Prospecting & Lead Data	Conversation Intelligence
Integrations	30+	100+
Founded	2015	2015

Feature comparison

Cognism offers 7 of 11 tracked sales intelligence & signals features; Gong offers 4.

Feature	Cognism	Gong
Buyer intent data
Account & company research
Waterfall data enrichment
Job-change & hiring signals
ICP / lead scoring
Workflow automation
AI research agents
CRM enrichment
Free plan
API & webhooks
Priority / 24-7 support

Cognism

Pros

Excellent EU/UK coverage and GDPR/DNC compliance
Phone-verified 'Diamond' mobile numbers
Unrestricted data views on most plans (no credit anxiety)

Cons

Custom annual contracts, no self-serve or free plan
US coverage trails ZoomInfo
Best value only at team scale

Gong

Pros

Best-in-class call analytics and deal-risk signals
Powerful coaching, scorecards, and trackers
Strong forecasting and pipeline intelligence

Cons

Premium pricing with platform fees and annual contracts
More than small teams need
Setup and adoption take real change management

The verdict

Gong edges ahead on our editorial score, but the right pick depends on your priorities. Choose Cognism if you value outbound teams selling into europe that live and die by phone connect rates. Choose Gong if you need revenue teams that want deal risk and coaching insight at scale.

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