Common Room vs Cognism
A side-by-side comparison of features, pricing, and value to help you choose.
Common Room
Capture buying signals across the web
Free plan
Free plan; paid custom; signal capture across many sources
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
At a glance
| Spec | Common | Cognism |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Intermediate | Intermediate |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 50+ | 30+ |
| Founded | 2020 | 2015 |
Feature comparison
Common offers 9 of 11 tracked sales intelligence & signals features; Cognism offers 3.
| Feature | Common | Cognism |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Common Room
Pros
- Aggregates many signal sources into one view
- Identifies warm people and accounts
- Automations to route signals to reps
Cons
- Setup and signal tuning take effort
- Custom pricing at scale
- Best for signal-led motions
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
The verdict
The right pick depends on your priorities. Choose Common if you value product-led and modern gtm teams acting on real-time buying signals. Choose Cognism if you need outbound teams selling into europe that live and die by phone connect rates.
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