Folk vs Close
A side-by-side comparison of features, pricing, and value to help you choose.
Folk
Lightweight, relationship-first CRM
$20/mo
From ~$20/seat/mo; contact-centric, LinkedIn-friendly
Close
CRM with calling & email built for closers
$19/mo
From ~$19/seat/mo; built-in calling, SMS, and email
At a glance
| Spec | Folk | Close |
|---|---|---|
| Starting price | $20/mo | $19/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 30+ | 100+ |
| Founded | 2019 | 2013 |
Feature comparison
Folk offers 6 of 11 tracked crm features; Close offers 10.
| Feature | Folk | Close |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Folk
Pros
- Beautiful, easy contact-centric interface
- Strong LinkedIn capture extension
- AI enrichment and message drafting
Cons
- Lighter on pipeline/forecasting depth
- Less suited to large sales orgs
- Younger product
Close
Pros
- Built-in dialer, SMS, and email sequences
- Fast, activity-focused workflow
- Great for high-volume inside sales
Cons
- Less suited to complex enterprise process
- Fewer third-party integrations than Salesforce
- Reporting is solid but not deep
The verdict
The right pick depends on your priorities. Choose Folk if you value agencies, founders, and networkers who want a simple relationship crm. Choose Close if you need smb inside-sales teams that want calling and email inside the crm.
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