Folk vs HubSpot Sales Hub
A side-by-side comparison of features, pricing, and value to help you choose.
Folk
Lightweight, relationship-first CRM
$20/mo
From ~$20/seat/mo; contact-centric, LinkedIn-friendly
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$20/seat/mo, scaling steeply
At a glance
| Spec | Folk | HubSpot |
|---|---|---|
| Starting price | $20/mo | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 30+ | 1500+ |
| Founded | 2019 | 2006 |
Feature comparison
Folk offers 6 of 11 tracked crm features; HubSpot offers 11.
| Feature | Folk | HubSpot |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Folk
Pros
- Beautiful, easy contact-centric interface
- Strong LinkedIn capture extension
- AI enrichment and message drafting
Cons
- Lighter on pipeline/forecasting depth
- Less suited to large sales orgs
- Younger product
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
The verdict
The right pick depends on your priorities. Choose Folk if you value agencies, founders, and networkers who want a simple relationship crm. Choose HubSpot if you need startups and mid-market teams that want one easy crm + engagement suite.
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