Folk vs HubSpot Sales Hub
Short version: Folk is the better fit for agencies, founders, and networkers who want a simple relationship CRM, while HubSpot Sales Hub is built for startups and mid-market teams that want one easy CRM + engagement suite.
Folk
Lightweight, relationship-first CRM
$24/mo
From ~$24/seat/mo annual; contact-centric, LinkedIn-friendly
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$15/seat/mo annual, scaling steeply
At a glance
| Spec | Folk | HubSpot |
|---|---|---|
| Starting price | $24/mo | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 30+ | 1500+ |
| Founded | 2019 | 2006 |
Feature comparison
Folk offers 6 of 11 tracked crm features; HubSpot offers 11.
| Feature | Folk | HubSpot |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Folk
Pros
- Beautiful, easy contact-centric interface
- Strong LinkedIn capture extension
- AI enrichment and message drafting
Cons
- Lighter on pipeline/forecasting depth
- Less suited to large sales orgs
- Younger product
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
Which should you choose?
Choose Folk if…
- you want beautiful, easy contact-centric interface
- you want strong LinkedIn capture extension
- you want AI enrichment and message drafting
Choose HubSpot if…
- you want free CRM tier and exceptionally easy onboarding
- you want sequences, dialer, and meeting links built in
- you want huge app marketplace and clean reporting
The verdict
Both are solid crm tools. The best choice comes down to fit: Folk for agencies, founders, and networkers who want a simple relationship CRM, and HubSpot for startups and mid-market teams that want one easy CRM + engagement suite.
Browse all tools →Frequently asked questions
Is Folk or HubSpot Sales Hub cheaper?
HubSpot Sales Hub is the more affordable option (Free plan versus $24/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Folk or HubSpot Sales Hub?
Neither is strictly better, they're built for different priorities. Folk is the stronger pick for agencies, founders, and networkers who want a simple relationship CRM, while HubSpot Sales Hub suits startups and mid-market teams that want one easy CRM + engagement suite.
What's the main difference between Folk and HubSpot Sales Hub?
Folk is beginner-friendly and budget-friendly, while HubSpot Sales Hub is beginner-friendly and mid-range. On tracked crm features, Folk covers 6 and HubSpot covers 11.