FullEnrich vs ZoomInfo
A side-by-side comparison of features, pricing, and value to help you choose.
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | FullEnrich | ZoomInfo |
|---|---|---|
| Starting price | $29/mo | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 70+ |
| Founded | 2023 | 2007 |
Feature comparison
FullEnrich offers 6 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | FullEnrich | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
The verdict
The right pick depends on your priorities. Choose FullEnrich if you value growth and revops teams that want the highest enrichment hit rate per contact. Choose ZoomInfo if you need mid-market and enterprise teams that need maximum coverage and intent.
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