FullEnrich vs ZoomInfo
Short version: FullEnrich is the better fit for growth and RevOps teams that want the highest enrichment hit rate per contact, while ZoomInfo is built for mid-market and enterprise teams that need maximum coverage and intent.
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | FullEnrich | ZoomInfo |
|---|---|---|
| Starting price | $29/mo | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 70+ |
| Founded | 2023 | 2007 |
Feature comparison
FullEnrich offers 6 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | FullEnrich | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
Which should you choose?
Choose FullEnrich if…
- you want waterfall across 15+ providers maximizes coverage
- you want strong mobile-number find rates
- you want API-first, fits automated GTM stacks
Choose ZoomInfo if…
- you want deepest US B2B coverage and org-chart data
- you want strong intent data and buying-committee insights
- you want robust enrichment and CRM hygiene tooling
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: FullEnrich for growth and RevOps teams that want the highest enrichment hit rate per contact, and ZoomInfo for mid-market and enterprise teams that need maximum coverage and intent.
Browse all tools →Frequently asked questions
Is FullEnrich or ZoomInfo cheaper?
FullEnrich is the more affordable option ($29/mo versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, FullEnrich or ZoomInfo?
Neither is strictly better, they're built for different priorities. FullEnrich is the stronger pick for growth and RevOps teams that want the highest enrichment hit rate per contact, while ZoomInfo suits mid-market and enterprise teams that need maximum coverage and intent.
What's the main difference between FullEnrich and ZoomInfo?
FullEnrich is intermediate and budget-friendly, while ZoomInfo is advanced and premium. On tracked prospecting & lead data features, FullEnrich covers 6 and ZoomInfo covers 9.