Kaspr vs Cognism
Short version: Kaspr is the better fit for SMB and startup reps prospecting directly from LinkedIn in Europe, while Cognism is built for outbound teams selling into Europe that live and die by phone connect rates.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
At a glance
| Spec | Kaspr | Cognism |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 30+ |
| Founded | 2018 | 2015 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; Cognism offers 9.
| Feature | Kaspr | Cognism |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
Which should you choose?
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
Choose Cognism if…
- you want excellent EU/UK coverage and GDPR/DNC compliance
- you want phone-verified 'Diamond' mobile numbers
- you want unrestricted data views on most plans
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe, and Cognism for outbound teams selling into Europe that live and die by phone connect rates.
Browse all tools →Frequently asked questions
Is Kaspr or Cognism cheaper?
Kaspr is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Kaspr or Cognism?
Neither is strictly better, they're built for different priorities. Kaspr is the stronger pick for SMB and startup reps prospecting directly from LinkedIn in Europe, while Cognism suits outbound teams selling into Europe that live and die by phone connect rates.
What's the main difference between Kaspr and Cognism?
Kaspr is beginner-friendly and budget-friendly, while Cognism is intermediate and premium. On tracked prospecting & lead data features, Kaspr covers 8 and Cognism covers 9.