Kaspr vs ZoomInfo
Short version: Kaspr is the better fit for SMB and startup reps prospecting directly from LinkedIn in Europe, while ZoomInfo is built for mid-market and enterprise teams that need maximum coverage and intent.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | Kaspr | ZoomInfo |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 70+ |
| Founded | 2018 | 2007 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | Kaspr | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
Which should you choose?
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
Choose ZoomInfo if…
- you want deepest US B2B coverage and org-chart data
- you want strong intent data and buying-committee insights
- you want robust enrichment and CRM hygiene tooling
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe, and ZoomInfo for mid-market and enterprise teams that need maximum coverage and intent.
Browse all tools →Frequently asked questions
Is Kaspr or ZoomInfo cheaper?
Kaspr is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Kaspr or ZoomInfo?
Neither is strictly better, they're built for different priorities. Kaspr is the stronger pick for SMB and startup reps prospecting directly from LinkedIn in Europe, while ZoomInfo suits mid-market and enterprise teams that need maximum coverage and intent.
What's the main difference between Kaspr and ZoomInfo?
Kaspr is beginner-friendly and budget-friendly, while ZoomInfo is advanced and premium. On tracked prospecting & lead data features, Kaspr covers 8 and ZoomInfo covers 9.