LinkedIn Sales Navigator vs Gong
A side-by-side comparison of features, pricing, and value to help you choose.
LinkedIn Sales Navigator
The deepest professional graph for sellers
$99/mo
From ~$99/seat/mo; Core, Advanced, and Advanced Plus tiers
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
At a glance
| Spec | Gong | |
|---|---|---|
| Starting price | $99/mo | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Sales Intelligence & Signals | Conversation Intelligence |
| Integrations | 30+ | 100+ |
| Founded | 2014 | 2015 |
Feature comparison
LinkedIn offers 6 of 11 tracked sales intelligence & signals features; Gong offers 2.
| Feature | Gong | |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
LinkedIn Sales Navigator
Pros
- Unmatched, always-fresh professional data
- Powerful lead/account filters and saved searches
- Real-time job-change and relationship signals
Cons
- No bulk export without third-party tools
- Per-seat cost adds up
- Data lives inside LinkedIn
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees
- More than small teams need
- Adoption takes real change management
The verdict
The right pick depends on your priorities. Choose LinkedIn if you value almost any b2b seller doing account research and social selling. Choose Gong if you need revenue teams that want deal risk and coaching insight at scale.
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