Lusha vs Cognism
Short version: Lusha is the better fit for individual reps and small teams that want quick contact lookups, while Cognism is built for outbound teams selling into Europe that live and die by phone connect rates.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
Cognism
Phone-verified data with strong EU coverage
Custom pricing
Custom annual pricing; unrestricted-data packages available
At a glance
| Spec | Lusha | Cognism |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 30+ |
| Founded | 2016 | 2015 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; Cognism offers 9.
| Feature | Lusha | Cognism |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Cognism
Pros
- Excellent EU/UK coverage and GDPR/DNC compliance
- Phone-verified 'Diamond' mobile numbers
- Unrestricted data views on most plans
Cons
- Custom annual contracts, no self-serve or free plan
- US coverage trails ZoomInfo
- Best value only at team scale
Which should you choose?
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
Choose Cognism if…
- you want excellent EU/UK coverage and GDPR/DNC compliance
- you want phone-verified 'Diamond' mobile numbers
- you want unrestricted data views on most plans
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Lusha for individual reps and small teams that want quick contact lookups, and Cognism for outbound teams selling into Europe that live and die by phone connect rates.
Browse all tools →Frequently asked questions
Is Lusha or Cognism cheaper?
Lusha is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Lusha or Cognism?
Neither is strictly better, they're built for different priorities. Lusha is the stronger pick for individual reps and small teams that want quick contact lookups, while Cognism suits outbound teams selling into Europe that live and die by phone connect rates.
What's the main difference between Lusha and Cognism?
Lusha is beginner-friendly and budget-friendly, while Cognism is intermediate and premium. On tracked prospecting & lead data features, Lusha covers 9 and Cognism covers 9.