Surfe vs Hublead
Short version: Surfe is the better fit for reps who live in LinkedIn Sales Navigator and want one-click CRM sync, while Hublead is built for HubSpot users who prospect on LinkedIn and want one-click CRM sync. Hublead is worth a close look for one-click LinkedIn-to-HubSpot sync with built-in enrichment.
Surfe
Sync LinkedIn to your CRM in one click
Free plan
Free plan; paid from ~$39/seat/mo
Hublead
LinkedIn-to-HubSpot sync & enrichment
$32/mo
From ~$32/seat/mo; LinkedIn-to-HubSpot sync + enrichment
At a glance
| Spec | Surfe | Hublead |
|---|---|---|
| Starting price | Free plan | $32/mo |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 10+ |
| Founded | 2020 | 2022 |
Feature comparison
Surfe offers 7 of 10 tracked prospecting & lead data features; Hublead offers 6.
| Feature | Surfe | Hublead |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Surfe
Pros
- Seamless LinkedIn-to-CRM contact sync
- Built-in enrichment (emails + phones)
- Works with Sales Navigator messaging
Cons
- Relies on LinkedIn as the entry point
- Enrichment credits limited on lower tiers
- Not a standalone database
Hublead
Pros
- One-click LinkedIn-to-HubSpot contact and message sync
- Built-in email and phone enrichment
- Deep, HubSpot-native integration
Cons
- Built specifically around HubSpot
- Relies on LinkedIn as the entry point
- Younger product
Which should you choose?
Choose Surfe if…
- you want seamless LinkedIn-to-CRM contact sync
- you want built-in enrichment (emails + phones)
- you want works with Sales Navigator messaging
Choose Hublead if…
- you want one-click LinkedIn-to-HubSpot contact and message sync
- you want built-in email and phone enrichment
- you want deep, HubSpot-native integration
The verdict
Both are solid prospecting & lead data tools. Hublead stands out for one-click LinkedIn-to-HubSpot sync with built-in enrichment, but the best choice comes down to fit: Surfe for reps who live in LinkedIn Sales Navigator and want one-click CRM sync, and Hublead for HubSpot users who prospect on LinkedIn and want one-click CRM sync.
Browse all tools →Frequently asked questions
Is Surfe or Hublead cheaper?
Surfe is the more affordable option (Free plan versus $32/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Surfe or Hublead?
Neither is strictly better, they're built for different priorities. Surfe is the stronger pick for reps who live in LinkedIn Sales Navigator and want one-click CRM sync, while Hublead suits HubSpot users who prospect on LinkedIn and want one-click CRM sync. Hublead also stands out for one-click LinkedIn-to-HubSpot sync with built-in enrichment.
What's the main difference between Surfe and Hublead?
Surfe is beginner-friendly and budget-friendly, while Hublead is beginner-friendly and budget-friendly. On tracked prospecting & lead data features, Surfe covers 7 and Hublead covers 6.