Zoho CRM vs HubSpot Sales Hub
Short version: Zoho CRM is the better fit for cost-conscious SMBs that want lots of CRM features for the money, while HubSpot Sales Hub is built for startups and mid-market teams that want one easy CRM + engagement suite.
Zoho CRM
Affordable, feature-rich CRM
$14/mo
From ~$14/seat/mo; part of the broader Zoho suite
HubSpot Sales Hub
Easy all-in-one CRM with built-in sequences
Free plan
Free CRM; paid Sales Hub from ~$15/seat/mo annual, scaling steeply
At a glance
| Spec | Zoho | HubSpot |
|---|---|---|
| Starting price | $14/mo | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | CRM | CRM |
| Integrations | 800+ | 1500+ |
| Founded | 2005 | 2006 |
Feature comparison
Zoho offers 10 of 11 tracked crm features; HubSpot offers 11.
| Feature | Zoho | HubSpot |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Zoho CRM
Pros
- Excellent value and deep feature set
- Tight integration with the Zoho suite
- Highly configurable
Cons
- Interface feels dated in places
- Setup can get complex
- Support quality varies
HubSpot Sales Hub
Pros
- Free CRM tier and exceptionally easy onboarding
- Sequences, dialer, and meeting links built in
- Huge app marketplace and clean reporting
Cons
- Costs escalate quickly with seats and tiers
- Advanced automation gated to higher plans
- Less customizable than Salesforce at the top end
Which should you choose?
Choose Zoho if…
- you want excellent value and deep feature set
- you want tight integration with the Zoho suite
- you want highly configurable
Choose HubSpot if…
- you want free CRM tier and exceptionally easy onboarding
- you want sequences, dialer, and meeting links built in
- you want huge app marketplace and clean reporting
The verdict
Both are solid crm tools. The best choice comes down to fit: Zoho for cost-conscious SMBs that want lots of CRM features for the money, and HubSpot for startups and mid-market teams that want one easy CRM + engagement suite.
Browse all tools →Frequently asked questions
Is Zoho CRM or HubSpot Sales Hub cheaper?
HubSpot Sales Hub is the more affordable option (Free plan versus $14/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Zoho CRM or HubSpot Sales Hub?
Neither is strictly better, they're built for different priorities. Zoho CRM is the stronger pick for cost-conscious SMBs that want lots of CRM features for the money, while HubSpot Sales Hub suits startups and mid-market teams that want one easy CRM + engagement suite.
What's the main difference between Zoho CRM and HubSpot Sales Hub?
Zoho CRM is intermediate and budget-friendly, while HubSpot Sales Hub is beginner-friendly and mid-range. On tracked crm features, Zoho covers 10 and HubSpot covers 11.