ZoomInfo vs Gong
A side-by-side comparison of features, pricing, and value to help you choose.
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
At a glance
| Spec | ZoomInfo | Gong |
|---|---|---|
| Starting price | Custom pricing | Custom pricing |
| Budget tier | Premium | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Prospecting & Lead Data | Conversation Intelligence |
| Integrations | 70+ | 100+ |
| Founded | 2007 | 2015 |
Feature comparison
ZoomInfo offers 3 of 11 tracked sales intelligence & signals features; Gong offers 2.
| Feature | ZoomInfo | Gong |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees
- More than small teams need
- Adoption takes real change management
The verdict
The right pick depends on your priorities. Choose ZoomInfo if you value mid-market and enterprise teams that need maximum coverage and intent. Choose Gong if you need revenue teams that want deal risk and coaching insight at scale.
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