Gong vs Fireflies vs Modjo: the best conversation intelligence tools
Call recording and AI coaching tools range from $10/seat notetakers to six-figure revenue platforms. Here's how Gong, Fireflies, and Modjo compare, and who each is for.
By TheSharkStack · June 5, 2026
Every sales team eventually wants to record calls, but “conversation intelligence” spans wildly different products. Some are cheap AI notetakers; others are full revenue-intelligence platforms that score deal risk across your pipeline. Buying the wrong tier means either missing the coaching insight you needed, or paying enterprise money for glorified transcripts.
Here’s how the three most common picks compare.
Gong — the revenue intelligence leader
Gong captures calls, emails, and deal activity, then uses AI to surface what’s working, which deals are at risk, and how to coach each rep. Its trackers, scorecards, and forecasting are best-in-class.
- Best for: mid-market and enterprise revenue teams.
- Strength: deal-risk signals and coaching depth nothing else matches.
- Trade-off: premium, annual contracts with a platform fee; heavier than small teams need.
Fireflies — the affordable AI notetaker
Fireflies joins your meetings to record, transcribe, and summarize, then makes everything searchable and syncs notes to the CRM. It starts free and paid plans are a fraction of Gong’s cost.
- Best for: startups and SMBs that want reliable notes and recall.
- Strength: price-to-value, works across Zoom, Meet, Teams, and dialers.
- Trade-off: it’s a notetaker, not a deal-intelligence platform, coaching and pipeline analytics are basic.
Modjo — the European challenger
Modjo offers call recording, strong multilingual transcription, AI CRM auto-fill, and coaching, with GDPR-aligned European hosting. It’s a natural Gong alternative for EU teams at friendlier pricing.
- Best for: European and multilingual sales teams.
- Strength: multilingual accuracy and EU data compliance.
- Trade-off: smaller integration ecosystem; less deal-intelligence depth than Gong.
How to choose
| If you are… | Pick |
|---|---|
| An enterprise that wants deal risk + coaching at scale | Gong |
| A startup/SMB that just wants great AI notes cheaply | Fireflies |
| A European team that needs multilingual + GDPR | Modjo |
A simple test: if your main goal is “never lose what was said on a call,” Fireflies is plenty. If it’s “understand why deals slip and coach reps to fix it,” you’re in Gong or Modjo territory. See the full side-by-side comparison.