Apollo.io vs Gong
A side-by-side comparison of features, pricing, and ratings to help you choose.
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Higher rated
4.7 (6,200)
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
At a glance
| Spec | Apollo.io | Gong |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.7 / 5 |
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Conversation Intelligence |
| Integrations | 100+ | 100+ |
| Founded | 2015 | 2015 |
Feature comparison
Apollo.io offers 7 of 11 tracked sales intelligence & signals features; Gong offers 4.
| Feature | Apollo.io | Gong |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees and annual contracts
- More than small teams need
- Setup and adoption take real change management
The verdict
Gong edges ahead on our editorial score, but the right pick depends on your priorities. Choose Apollo.io if you value smb and mid-market teams that want data and outreach in one affordable tool. Choose Gong if you need revenue teams that want deal risk and coaching insight at scale.
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