Apollo.io
All-in-one prospecting database + engagement
Starting price
Free plan
Budget tier
Budget-friendly
Complexity
Intermediate
Integrations
100+
Overview
Apollo bundles a 275M+ contact database with sequencing, a dialer, and a Chrome extension, making it the default starting point for SMB and mid-market outbound teams. The all-in-one breadth is the draw; data accuracy on niche segments and credit limits are the usual trade-offs.
Best for
SMB and mid-market teams that want data and outreach in one affordable tool.
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
Features at a glance
Email finder
Mobile / direct dials
Email verification
Bulk enrichment
LinkedIn / Chrome extension
Intent data
1-click CRM export
Free plan
API & webhooks
Priority / 24-7 support
Pricing
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
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