Apollo.io vs ZoomInfo
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.5 (7,400)
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
At a glance
| Spec | Apollo.io | ZoomInfo |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.2 / 5 |
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 100+ | 70+ |
| Founded | 2015 | 2007 |
Feature comparison
Apollo.io offers 10 of 10 tracked prospecting & lead data features; ZoomInfo offers 9.
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker coverage and compliance posture in the EU
The verdict
Apollo.io edges ahead on our editorial score, but the right pick depends on your priorities. Choose Apollo.io if you value smb and mid-market teams that want data and outreach in one affordable tool. Choose ZoomInfo if you need mid-market and enterprise teams that need maximum coverage and intent.
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