Apollo.io vs Salesloft
A side-by-side comparison of features, pricing, and ratings to help you choose.
Higher rated
4.5 (7,400)
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
Salesloft
Revenue orchestration & cadences
Custom pricing
Custom annual pricing; tiered Advanced/Premier packages
At a glance
| Spec | Apollo.io | Salesloft |
|---|---|---|
| Editorial rating | 4.5 / 5 | 4.4 / 5 |
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Sales Engagement |
| Integrations | 100+ | 90+ |
| Founded | 2015 | 2011 |
Feature comparison
Apollo.io offers 9 of 11 tracked sales engagement features; Salesloft offers 10.
| Feature | Apollo.io | Salesloft |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
Salesloft
Pros
- Intuitive cadence builder reps actually adopt
- Built-in Conversations (call recording + analytics)
- Strong Salesforce sync and analytics
Cons
- Custom annual pricing, no free tier
- Premium features gated to higher packages
- Heavier than a standalone sequencer for small teams
The verdict
Apollo.io edges ahead on our editorial score, but the right pick depends on your priorities. Choose Apollo.io if you value smb and mid-market teams that want data and outreach in one affordable tool. Choose Salesloft if you need mid-market and enterprise teams that want a rep-friendly engagement platform.
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