Claap vs Gong
Short version: Claap is the better fit for European sales teams that want call recording, AI notes, and async video in one, while Gong is built for revenue teams that want deal risk and coaching insight at scale.
Claap
AI call recording, notes & async video
Free plan
Free plan; paid from ~€24/seat/mo, multilingual
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
At a glance
| Spec | Claap | Gong |
|---|---|---|
| Starting price | Free plan | Custom pricing |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Conversation Intelligence | Conversation Intelligence |
| Integrations | 25+ | 100+ |
| Founded | 2021 | 2015 |
Feature comparison
Claap offers 9 of 11 tracked conversation intelligence features; Gong offers 10.
| Feature | Claap | Gong |
|---|---|---|
| Call & meeting recording | ||
| Transcription | ||
| AI summaries & notes | ||
| Talk-time & topic analytics | ||
| Deal & pipeline intelligence | ||
| Coaching & scorecards | ||
| Auto CRM sync | ||
| Multi-language support | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Claap
Pros
- AI call recording, transcription, and summaries
- CRM auto-fill and follow-up generation
- Async video for sharing deal context
Cons
- Lighter deal intelligence than Gong
- Younger product
- Best as a notetaker plus collaboration
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees
- More than small teams need
- Adoption takes real change management
Which should you choose?
Choose Claap if…
- you want AI call recording, transcription, and summaries
- you want CRM auto-fill and follow-up generation
- you want async video for sharing deal context
Choose Gong if…
- you want best-in-class call analytics and deal-risk signals
- you want powerful coaching, scorecards, and trackers
- you want strong forecasting and pipeline intelligence
The verdict
Both are solid conversation intelligence tools. The best choice comes down to fit: Claap for European sales teams that want call recording, AI notes, and async video in one, and Gong for revenue teams that want deal risk and coaching insight at scale.
Browse all tools →Frequently asked questions
Is Claap or Gong cheaper?
Claap is the more affordable option (Free plan versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Claap or Gong?
Neither is strictly better, they're built for different priorities. Claap is the stronger pick for European sales teams that want call recording, AI notes, and async video in one, while Gong suits revenue teams that want deal risk and coaching insight at scale.
What's the main difference between Claap and Gong?
Claap is beginner-friendly and budget-friendly, while Gong is intermediate and premium. On tracked conversation intelligence features, Claap covers 9 and Gong covers 10.