Claap

AI call recording, notes & async video

Reviews on G2 Founded 2021 · Paris, France

Visit website

Starting price

Free plan

Budget tier

Budget-friendly

Complexity

Beginner-friendly

Integrations

25+

Best for

European sales teams that want call recording, AI notes, and async video in one.

Overview

Claap is a French tool that records and transcribes sales calls, generates AI notes and summaries, auto-fills the CRM, and adds async video for deal collaboration. It blends conversation intelligence with a lightweight video workspace.

Founded in 2021 and based in Paris, France, Claap competes in the conversation intelligence category. It is easy to get started with, and it sits at the affordable end of the market (Free plan). In practice, Claap is best for european sales teams that want call recording, AI notes, and async video in one.

Conversation intelligence runs quietly in the background of every call and meeting, recording and transcribing automatically. Reps use it to skip note-taking, managers use the call library and analytics to coach, and leadership uses deal and risk signals to forecast more honestly. Over time it turns every conversation into reusable training material.

Key features

Here is what Claap brings to the table, and what each capability means in practice.

Call & meeting recording

Records and stores calls automatically for coaching, compliance, and follow-up. Recordings become a searchable library managers use to onboard new reps and to settle exactly what was promised on a deal.

Transcription

Automatically transcribes every call and meeting, turning hours of audio into searchable text. Managers can find every time a competitor or objection came up across the whole team without re-listening to anything.

AI summaries & notes

AI generates concise summaries, action items, and next steps right after a call. Reps stop scribbling notes during conversations and the CRM gets filled in for them, which both saves time and improves data quality.

Talk-time & topic analytics

Analyzes talk-to-listen ratio, topics, questions, and keywords across calls. Comparing the patterns of winning versus losing calls turns coaching from opinion into something grounded in data.

Coaching & scorecards

Scorecards, trackers, and call libraries make coaching repeatable and anchored to real moments in real calls. New reps ramp faster when they can study a library of great discovery and demo calls.

Auto CRM sync

Syncs call notes, summaries, and activity to the CRM automatically. It removes the after-call admin that reps hate and that, left to chance, rarely gets done consistently.

Multi-language support

Transcribes and analyzes calls across multiple languages with comparable accuracy. For international and multilingual teams, that is the difference between coaching the whole org and only the English-speaking part of it.

Free plan

A genuine free plan lets you trial the core product on your own data before committing budget. It lowers the risk of adoption and is a good sign a vendor is confident in the product.

API & webhooks

An API and webhooks let teams automate workflows and pipe data into their own systems and dashboards. For RevOps teams, this is what makes the tool a building block rather than a silo.

Who it's for

Claap is built for solo founders and individual reps, startups and mid-market teams. It is a particularly strong fit for european sales teams that want call recording, AI notes, and async video in one, and reps will find it easy to get started with.

It is less of a fit in a few cases. It may be more than solo users with very basic needs require, and if lighter deal intelligence than Gong is a dealbreaker for you, it is worth weighing against the alternatives before committing.

Typical users include front-line reps who want their notes written for them, sales managers coaching from real calls, and revenue leaders tracking deal risk across the pipeline.

Integrations & ecosystem

Claap connects with around 25+ tools, including Zoom, Google Meet, Microsoft Teams, HubSpot and Salesforce. That matters because a sales tool is only as useful as the rest of your stack: the tighter it plugs into your CRM and workflow, the less manual data entry your reps do and the cleaner your reporting stays.

An open API and webhooks mean Claap can also be wired into custom workflows, internal dashboards, and the rest of your data stack, which is what RevOps teams look for when they want a tool to act as a building block rather than a silo.

Pricing & value

Claap sits at the affordable end of the market. Free plan; paid from ~€24/seat/mo, multilingual. The value case is strongest for the teams it is built for: when that is you, the time saved and meetings booked tend to outweigh the cost. If it is not, a lighter tool may serve you just as well for less. As always, the sticker price is only part of the story: weigh onboarding time, the tier your team will realistically land on, and any add-ons before comparing it against the alternatives.

Strengths & limitations

On the strengths side, Claap stands out for a few reasons: aI call recording, transcription, and summaries; cRM auto-fill and follow-up generation; and async video for sharing deal context.

The trade-offs are worth knowing before you commit: lighter deal intelligence than Gong; younger product; and best as a notetaker plus collaboration. None of these are necessarily dealbreakers, but they are the points to pressure-test during a trial.

The bottom line

Claap delivers aI call recording, notes & async video, and it earns its place across solo founders and individual reps, startups and mid-market teams. The standout reasons to pick it are clear, aI call recording, transcription, and summaries chief among them, while the main thing to weigh is that lighter deal intelligence than Gong. If that trade-off fits your situation, Claap is well worth a trial.