Clay vs Gong
A side-by-side comparison of features, pricing, and ratings to help you choose.
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
Gong
Revenue intelligence from every call
Custom pricing
Custom annual pricing: platform fee + ~per-seat; enterprise-leaning
At a glance
| Spec | Clay | Gong |
|---|---|---|
| Editorial rating | 4.7 / 5 | 4.7 / 5 |
| Starting price | $134/mo | Custom pricing |
| Budget tier | Mid-range | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Sales Intelligence & Signals | Conversation Intelligence |
| Integrations | 120+ | 100+ |
| Founded | 2017 | 2015 |
Feature comparison
Clay offers 10 of 11 tracked sales intelligence & signals features; Gong offers 4.
| Feature | Clay | Gong |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Clay
Pros
- Waterfall enrichment across 100+ providers maximizes coverage
- AI research agents automate manual account research
- Endlessly composable, the Swiss-army knife of GTM data
Cons
- Steep learning curve, not a click-and-go tool
- Credit consumption is hard to predict
- You assemble the workflow, it is not opinionated
Gong
Pros
- Best-in-class call analytics and deal-risk signals
- Powerful coaching, scorecards, and trackers
- Strong forecasting and pipeline intelligence
Cons
- Premium pricing with platform fees and annual contracts
- More than small teams need
- Setup and adoption take real change management
The verdict
These two are evenly matched on our score. Choose Clay if you value revops and growth teams building bespoke, signal-based outbound at scale. Choose Gong if you need revenue teams that want deal risk and coaching insight at scale.
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