Common Room vs Apollo.io
A side-by-side comparison of features, pricing, and value to help you choose.
Common Room
Capture buying signals across the web
Free plan
Free plan; paid custom; signal capture across many sources
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Common | Apollo.io |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Sales Intelligence & Signals | Prospecting & Lead Data |
| Integrations | 50+ | 100+ |
| Founded | 2020 | 2015 |
Feature comparison
Common offers 9 of 11 tracked sales intelligence & signals features; Apollo.io offers 4.
| Feature | Common | Apollo.io |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Common Room
Pros
- Aggregates many signal sources into one view
- Identifies warm people and accounts
- Automations to route signals to reps
Cons
- Setup and signal tuning take effort
- Custom pricing at scale
- Best for signal-led motions
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
The verdict
The right pick depends on your priorities. Choose Common if you value product-led and modern gtm teams acting on real-time buying signals. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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