Common Room vs Clay
A side-by-side comparison of features, pricing, and value to help you choose.
Common Room
Capture buying signals across the web
Free plan
Free plan; paid custom; signal capture across many sources
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | Common | Clay |
|---|---|---|
| Starting price | Free plan | $134/mo |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Sales Intelligence & Signals | Sales Intelligence & Signals |
| Integrations | 50+ | 120+ |
| Founded | 2020 | 2017 |
Feature comparison
Common offers 9 of 11 tracked sales intelligence & signals features; Clay offers 10.
| Feature | Common | Clay |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Common Room
Pros
- Aggregates many signal sources into one view
- Identifies warm people and accounts
- Automations to route signals to reps
Cons
- Setup and signal tuning take effort
- Custom pricing at scale
- Best for signal-led motions
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
The verdict
The right pick depends on your priorities. Choose Common if you value product-led and modern gtm teams acting on real-time buying signals. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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