Datagma vs Clay
Short version: Datagma is the better fit for automation-driven teams that want enrichment plus job-change signals via API, while Clay is built for revOps and growth teams building bespoke, signal-based outbound at scale.
Datagma
Enrichment & job-change tracking API
$39/mo
From ~$39/mo by credits; enrichment + job-change alerts
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
At a glance
| Spec | Datagma | Clay |
|---|---|---|
| Starting price | $39/mo | $167/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 18+ | 120+ |
| Founded | 2021 | 2017 |
Feature comparison
Datagma offers 6 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | Datagma | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Datagma
Pros
- Email + phone enrichment via a clean API
- Job-change tracking for warm timing
- Affordable for automated workflows
Cons
- API-first, lighter UI
- Smaller brand and ecosystem
- Credit-based at scale
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Which should you choose?
Choose Datagma if…
- you want email + phone enrichment via a clean API
- you want job-change tracking for warm timing
- you want affordable for automated workflows
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Datagma for automation-driven teams that want enrichment plus job-change signals via API, and Clay for revOps and growth teams building bespoke, signal-based outbound at scale.
Browse all tools →Frequently asked questions
Is Datagma or Clay cheaper?
Datagma is the more affordable option ($39/mo versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Datagma or Clay?
Neither is strictly better, they're built for different priorities. Datagma is the stronger pick for automation-driven teams that want enrichment plus job-change signals via API, while Clay suits revOps and growth teams building bespoke, signal-based outbound at scale.
What's the main difference between Datagma and Clay?
Datagma is intermediate and budget-friendly, while Clay is advanced and mid-range. On tracked prospecting & lead data features, Datagma covers 6 and Clay covers 3.