Folk vs Attio
A side-by-side comparison of features, pricing, and value to help you choose.
Folk
Lightweight, relationship-first CRM
$20/mo
From ~$20/seat/mo; contact-centric, LinkedIn-friendly
Attio
Flexible, data-native CRM for modern teams
Free plan
Free plan; paid from ~$29/seat/mo (Plus/Pro tiers)
At a glance
| Spec | Folk | Attio |
|---|---|---|
| Starting price | $20/mo | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | CRM | CRM |
| Integrations | 30+ | 50+ |
| Founded | 2019 | 2019 |
Feature comparison
Folk offers 6 of 11 tracked crm features; Attio offers 8.
| Feature | Folk | Attio |
|---|---|---|
| Visual pipeline management | ||
| Contact & company records | ||
| Email sync & tracking | ||
| Workflow automation | ||
| Reporting & dashboards | ||
| Built-in dialer | ||
| Sales forecasting | ||
| Mobile app | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Folk
Pros
- Beautiful, easy contact-centric interface
- Strong LinkedIn capture extension
- AI enrichment and message drafting
Cons
- Lighter on pipeline/forecasting depth
- Less suited to large sales orgs
- Younger product
Attio
Pros
- Extremely flexible data model and slick UI
- Real-time enrichment and email/calendar sync
- Strong free tier and quick to customize
Cons
- Younger ecosystem, fewer native integrations
- Forecasting and sales reporting still maturing
- Best for teams comfortable building workflows
The verdict
The right pick depends on your priorities. Choose Folk if you value agencies, founders, and networkers who want a simple relationship crm. Choose Attio if you need startups and product-led teams that want a flexible, modern crm.
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