FullEnrich vs Apollo.io
Short version: FullEnrich is the better fit for growth and RevOps teams that want the highest enrichment hit rate per contact, while Apollo.io is built for SMB and mid-market teams that want data and outreach in one affordable tool.
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | FullEnrich | Apollo.io |
|---|---|---|
| Starting price | $29/mo | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 100+ |
| Founded | 2023 | 2015 |
Feature comparison
FullEnrich offers 6 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | FullEnrich | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Which should you choose?
Choose FullEnrich if…
- you want waterfall across 15+ providers maximizes coverage
- you want strong mobile-number find rates
- you want API-first, fits automated GTM stacks
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: FullEnrich for growth and RevOps teams that want the highest enrichment hit rate per contact, and Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool.
Browse all tools →Frequently asked questions
Is FullEnrich or Apollo.io cheaper?
Apollo.io is the more affordable option (Free plan versus $29/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, FullEnrich or Apollo.io?
Neither is strictly better, they're built for different priorities. FullEnrich is the stronger pick for growth and RevOps teams that want the highest enrichment hit rate per contact, while Apollo.io suits SMB and mid-market teams that want data and outreach in one affordable tool.
What's the main difference between FullEnrich and Apollo.io?
FullEnrich is intermediate and budget-friendly, while Apollo.io is intermediate and budget-friendly. On tracked prospecting & lead data features, FullEnrich covers 6 and Apollo.io covers 10.