FullEnrich vs Apollo.io
A side-by-side comparison of features, pricing, and value to help you choose.
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | FullEnrich | Apollo.io |
|---|---|---|
| Starting price | $29/mo | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 100+ |
| Founded | 2023 | 2015 |
Feature comparison
FullEnrich offers 6 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | FullEnrich | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
The verdict
The right pick depends on your priorities. Choose FullEnrich if you value growth and revops teams that want the highest enrichment hit rate per contact. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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