FullEnrich vs Clay
Short version: FullEnrich is the better fit for growth and RevOps teams that want the highest enrichment hit rate per contact, while Clay is built for revOps and growth teams building bespoke, signal-based outbound at scale.
FullEnrich
Waterfall enrichment across 15+ vendors
$29/mo
From ~$29/mo by credits; waterfall email + mobile enrichment
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
At a glance
| Spec | FullEnrich | Clay |
|---|---|---|
| Starting price | $29/mo | $167/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 20+ | 120+ |
| Founded | 2023 | 2017 |
Feature comparison
FullEnrich offers 6 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | FullEnrich | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
FullEnrich
Pros
- Waterfall across 15+ providers maximizes coverage
- Strong mobile-number find rates
- API-first, fits automated GTM stacks
Cons
- Enrichment only, no prospecting search
- Credit consumption can be hard to predict
- Younger product
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Which should you choose?
Choose FullEnrich if…
- you want waterfall across 15+ providers maximizes coverage
- you want strong mobile-number find rates
- you want API-first, fits automated GTM stacks
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: FullEnrich for growth and RevOps teams that want the highest enrichment hit rate per contact, and Clay for revOps and growth teams building bespoke, signal-based outbound at scale.
Browse all tools →Frequently asked questions
Is FullEnrich or Clay cheaper?
FullEnrich is the more affordable option ($29/mo versus $167/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, FullEnrich or Clay?
Neither is strictly better, they're built for different priorities. FullEnrich is the stronger pick for growth and RevOps teams that want the highest enrichment hit rate per contact, while Clay suits revOps and growth teams building bespoke, signal-based outbound at scale.
What's the main difference between FullEnrich and Clay?
FullEnrich is intermediate and budget-friendly, while Clay is advanced and mid-range. On tracked prospecting & lead data features, FullEnrich covers 6 and Clay covers 3.