HubSpot Sales Hub vs Apollo.io

A side-by-side comparison of features, pricing, and ratings to help you choose.

HubSpot Sales Hub

Easy all-in-one CRM with built-in sequences

4.5 (11,200)

Free plan

Free CRM; paid Sales Hub from ~$20/seat/mo, scaling steeply

Full review Visit

Apollo.io

All-in-one prospecting database + engagement

4.5 (7,400)

Free plan

Free plan with limited credits; paid from ~$49/seat/mo

Full review Visit

At a glance

Spec	HubSpot	Apollo.io
Editorial rating	4.5 / 5	4.5 / 5
Starting price	Free plan	Free plan
Budget tier	Mid-range	Budget-friendly
Complexity	Beginner-friendly	Intermediate
Primary category	CRM	Prospecting & Lead Data
Integrations	1500+	100+
Founded	2006	2015

Feature comparison

HubSpot offers 7 of 11 tracked sales engagement features; Apollo.io offers 9.

Feature	HubSpot	Apollo.io
Multichannel sequences
Automated email sequencing
LinkedIn automation
Call & task cadences
A/B testing
Deliverability / warm-up
AI personalization
Engagement analytics
Free plan
API & webhooks
Priority / 24-7 support

HubSpot Sales Hub

Pros

Free CRM tier and exceptionally easy onboarding
Sequences, dialer, and meeting links built in
Huge app marketplace and clean reporting

Cons

Costs escalate quickly with seats and tiers
Advanced automation gated to higher plans
Less customizable than Salesforce at the top end

Apollo.io

Pros

Huge contact database with a generous free tier
Prospecting, sequencing, and dialer under one roof
Excellent LinkedIn Chrome extension

Cons

Email/phone accuracy dips on smaller or non-US accounts
Credit limits force upgrades as volume grows
Engagement features are shallower than dedicated platforms

The verdict

These two are evenly matched on our score. Choose HubSpot if you value startups and mid-market teams that want one easy crm + engagement suite. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.

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