Kaspr vs Apollo.io
Short version: Kaspr is the better fit for SMB and startup reps prospecting directly from LinkedIn in Europe, while Apollo.io is built for SMB and mid-market teams that want data and outreach in one affordable tool.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Kaspr | Apollo.io |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 100+ |
| Founded | 2018 | 2015 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | Kaspr | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Which should you choose?
Choose Kaspr if…
- you want one-click LinkedIn extension for emails + phones
- you want GDPR-compliant European data
- you want affordable with a usable free plan
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Kaspr for SMB and startup reps prospecting directly from LinkedIn in Europe, and Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool.
Browse all tools →Frequently asked questions
Is Kaspr or Apollo.io cheaper?
Kaspr and Apollo.io sit in a similar price range (Free plan and Free plan), so the decision usually comes down to features and fit rather than price.
Which is better, Kaspr or Apollo.io?
Neither is strictly better, they're built for different priorities. Kaspr is the stronger pick for SMB and startup reps prospecting directly from LinkedIn in Europe, while Apollo.io suits SMB and mid-market teams that want data and outreach in one affordable tool.
What's the main difference between Kaspr and Apollo.io?
Kaspr is beginner-friendly and budget-friendly, while Apollo.io is intermediate and budget-friendly. On tracked prospecting & lead data features, Kaspr covers 8 and Apollo.io covers 10.