Kaspr vs Clay
A side-by-side comparison of features, pricing, and value to help you choose.
Kaspr
LinkedIn-first contact data for SMBs
Free plan
Free plan with limited credits; paid from ~$49/mo, GDPR-aligned
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | Kaspr | Clay |
|---|---|---|
| Starting price | Free plan | $134/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 20+ | 120+ |
| Founded | 2018 | 2017 |
Feature comparison
Kaspr offers 8 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | Kaspr | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Kaspr
Pros
- One-click LinkedIn extension for emails + phones
- GDPR-compliant European data
- Affordable with a usable free plan
Cons
- Smaller database than ZoomInfo/Cognism
- Best suited to LinkedIn workflows
- Coverage outside Europe is thinner
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
The verdict
The right pick depends on your priorities. Choose Kaspr if you value smb and startup reps prospecting directly from linkedin in europe. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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