Lusha vs Apollo.io
Short version: Lusha is the better fit for individual reps and small teams that want quick contact lookups, while Apollo.io is built for SMB and mid-market teams that want data and outreach in one affordable tool.
Lusha
Quick B2B contact lookups
Free plan
Free plan with limited credits; paid from ~$37/mo
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Lusha | Apollo.io |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 30+ | 100+ |
| Founded | 2016 | 2015 |
Feature comparison
Lusha offers 9 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | Lusha | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Lusha
Pros
- Simple, fast browser extension
- Good direct-dial coverage
- Usable free plan
Cons
- Credit limits on lower tiers
- Accuracy varies by region
- Lighter on bulk workflows
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Which should you choose?
Choose Lusha if…
- you want simple, fast browser extension
- you want good direct-dial coverage
- you want usable free plan
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
The verdict
Both are solid prospecting & lead data tools. The best choice comes down to fit: Lusha for individual reps and small teams that want quick contact lookups, and Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool.
Browse all tools →Frequently asked questions
Is Lusha or Apollo.io cheaper?
Lusha and Apollo.io sit in a similar price range (Free plan and Free plan), so the decision usually comes down to features and fit rather than price.
Which is better, Lusha or Apollo.io?
Neither is strictly better, they're built for different priorities. Lusha is the stronger pick for individual reps and small teams that want quick contact lookups, while Apollo.io suits SMB and mid-market teams that want data and outreach in one affordable tool.
What's the main difference between Lusha and Apollo.io?
Lusha is beginner-friendly and budget-friendly, while Apollo.io is intermediate and budget-friendly. On tracked prospecting & lead data features, Lusha covers 9 and Apollo.io covers 10.