Nomination vs Clay
Short version: Nomination is the better fit for teams selling to French enterprises that want verified decision-maker data, while Clay is built for revOps and growth teams building bespoke, signal-based outbound at scale.
Nomination
French B2B contacts & business signals
Custom pricing
Custom annual pricing; premium French decision-maker data
Clay
Waterfall enrichment + AI research in a spreadsheet
$167/mo
Free plan; paid from ~$167/mo billed annually, credit-based
At a glance
| Spec | Nomination | Clay |
|---|---|---|
| Starting price | Custom pricing | $167/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Sales Intelligence & Signals | Sales Intelligence & Signals |
| Integrations | 15+ | 120+ |
| Founded | 2004 | 2017 |
Feature comparison
Nomination offers 7 of 11 tracked sales intelligence & signals features; Clay offers 10.
| Feature | Nomination | Clay |
|---|---|---|
| Buyer intent data | ||
| Account & company research | ||
| Waterfall data enrichment | ||
| Job-change & hiring signals | ||
| ICP / lead scoring | ||
| Workflow automation | ||
| AI research agents | ||
| CRM enrichment | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Nomination
Pros
- High-quality, verified French decision-maker data
- Business signals (appointments, projects, moves)
- Established French provider
Cons
- France-focused coverage
- Custom annual pricing
- Less relevant outside France
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
Which should you choose?
Choose Nomination if…
- you want high-quality, verified French decision-maker data
- you want business signals (appointments, projects, moves)
- you want established French provider
Choose Clay if…
- you want waterfall enrichment across 100+ providers
- you want AI research agents automate account research
- you want endlessly composable GTM data tool
The verdict
Both are solid sales intelligence & signals tools. The best choice comes down to fit: Nomination for teams selling to French enterprises that want verified decision-maker data, and Clay for revOps and growth teams building bespoke, signal-based outbound at scale.
Browse all tools →Frequently asked questions
Is Nomination or Clay cheaper?
Clay is the more affordable option ($167/mo versus Custom pricing). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Nomination or Clay?
Neither is strictly better, they're built for different priorities. Nomination is the stronger pick for teams selling to French enterprises that want verified decision-maker data, while Clay suits revOps and growth teams building bespoke, signal-based outbound at scale.
What's the main difference between Nomination and Clay?
Nomination is intermediate and premium, while Clay is advanced and mid-range. On tracked sales intelligence & signals features, Nomination covers 7 and Clay covers 10.