Outreach vs Apollo.io
A side-by-side comparison of features, pricing, and ratings to help you choose.
Outreach
Enterprise sales execution & sequencing
Custom pricing
Custom annual pricing, typically ~$100+/seat/mo at scale
Higher rated
4.5 (7,400)
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Outreach | Apollo.io |
|---|---|---|
| Editorial rating | 4.3 / 5 | 4.5 / 5 |
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Advanced | Intermediate |
| Primary category | Sales Engagement | Prospecting & Lead Data |
| Integrations | 100+ | 100+ |
| Founded | 2014 | 2015 |
Feature comparison
Outreach offers 10 of 11 tracked sales engagement features; Apollo.io offers 9.
| Feature | Outreach | Apollo.io |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Outreach
Pros
- Best-in-class sequencing and admin controls at scale
- Bundled conversation intelligence and deal management
- Mature reporting and rep-productivity analytics
Cons
- Enterprise pricing and annual contracts
- Heavier setup and admin burden
- Overkill for small teams
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
The verdict
Apollo.io edges ahead on our editorial score, but the right pick depends on your priorities. Choose Outreach if you value large outbound orgs that want sequencing, deals, and forecasting unified. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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