Reply.io vs Apollo.io
Short version: Reply.io is the better fit for SMB and mid-market teams that want AI-assisted multichannel outreach, while Apollo.io is built for SMB and mid-market teams that want data and outreach in one affordable tool.
Reply.io
AI-powered multichannel sales engagement
$49/mo
From ~$49/seat/mo; multichannel sequences + AI SDR
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Reply.io | Apollo.io |
|---|---|---|
| Starting price | $49/mo | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Intermediate | Intermediate |
| Primary category | Sales Engagement | Prospecting & Lead Data |
| Integrations | 40+ | 100+ |
| Founded | 2014 | 2015 |
Feature comparison
Reply.io offers 9 of 11 tracked sales engagement features; Apollo.io offers 3.
| Feature | Reply.io | Apollo.io |
|---|---|---|
| Multichannel sequences | ||
| Automated email sequencing | ||
| LinkedIn automation | ||
| Call & task cadences | ||
| A/B testing | ||
| Deliverability / warm-up | ||
| AI personalization | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Reply.io
Pros
- Email, LinkedIn, calls, and SMS in one tool
- AI writing and AI SDR features
- Solid CRM integrations
Cons
- Per-seat costs add up
- Deliverability needs careful setup
- Feature breadth can overwhelm
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
Which should you choose?
Choose Reply.io if…
- you want email, LinkedIn, calls, and SMS in one tool
- you want AI writing and AI SDR features
- you want solid CRM integrations
Choose Apollo.io if…
- you want huge contact database with a generous free tier
- you want prospecting, sequencing, and dialer in one place
- you want excellent LinkedIn Chrome extension
The verdict
Both are solid sales engagement tools. The best choice comes down to fit: Reply.io for SMB and mid-market teams that want AI-assisted multichannel outreach, and Apollo.io for SMB and mid-market teams that want data and outreach in one affordable tool.
Browse all tools →Frequently asked questions
Is Reply.io or Apollo.io cheaper?
Apollo.io is the more affordable option (Free plan versus $49/mo). The lower sticker price isn't always the better value, though, weigh the tier your team will actually land on and any add-ons.
Which is better, Reply.io or Apollo.io?
Neither is strictly better, they're built for different priorities. Reply.io is the stronger pick for SMB and mid-market teams that want AI-assisted multichannel outreach, while Apollo.io suits SMB and mid-market teams that want data and outreach in one affordable tool.
What's the main difference between Reply.io and Apollo.io?
Reply.io is intermediate and mid-range, while Apollo.io is intermediate and budget-friendly. On tracked sales engagement features, Reply.io covers 9 and Apollo.io covers 3.