Surfe vs Apollo.io
A side-by-side comparison of features, pricing, and value to help you choose.
Surfe
Sync LinkedIn to your CRM in one click
Free plan
Free plan; paid from ~$29/seat/mo
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | Surfe | Apollo.io |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 20+ | 100+ |
| Founded | 2020 | 2015 |
Feature comparison
Surfe offers 7 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | Surfe | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Surfe
Pros
- Seamless LinkedIn-to-CRM contact sync
- Built-in enrichment (emails + phones)
- Works with Sales Navigator messaging
Cons
- Relies on LinkedIn as the entry point
- Enrichment credits limited on lower tiers
- Not a standalone database
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer in one place
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features shallower than dedicated platforms
The verdict
The right pick depends on your priorities. Choose Surfe if you value reps who live in linkedin sales navigator and want one-click crm sync. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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