ZoomInfo vs Apollo.io
A side-by-side comparison of features, pricing, and ratings to help you choose.
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
Higher rated
4.5 (7,400)
Apollo.io
All-in-one prospecting database + engagement
Free plan
Free plan with limited credits; paid from ~$49/seat/mo
At a glance
| Spec | ZoomInfo | Apollo.io |
|---|---|---|
| Editorial rating | 4.2 / 5 | 4.5 / 5 |
| Starting price | Custom pricing | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Advanced | Intermediate |
| Primary category | Prospecting & Lead Data | Prospecting & Lead Data |
| Integrations | 70+ | 100+ |
| Founded | 2007 | 2015 |
Feature comparison
ZoomInfo offers 9 of 10 tracked prospecting & lead data features; Apollo.io offers 10.
| Feature | ZoomInfo | Apollo.io |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker coverage and compliance posture in the EU
Apollo.io
Pros
- Huge contact database with a generous free tier
- Prospecting, sequencing, and dialer under one roof
- Excellent LinkedIn Chrome extension
Cons
- Email/phone accuracy dips on smaller or non-US accounts
- Credit limits force upgrades as volume grows
- Engagement features are shallower than dedicated platforms
The verdict
Apollo.io edges ahead on our editorial score, but the right pick depends on your priorities. Choose ZoomInfo if you value mid-market and enterprise teams that need maximum coverage and intent. Choose Apollo.io if you need smb and mid-market teams that want data and outreach in one affordable tool.
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