ZoomInfo vs Clay
A side-by-side comparison of features, pricing, and value to help you choose.
ZoomInfo
Enterprise B2B data & intent at scale
Custom pricing
Custom annual contracts, typically $15k+/yr; no self-serve
Clay
Waterfall enrichment + AI research in a spreadsheet
$134/mo
Free trial; paid from ~$134/mo billed annually, credit-based
At a glance
| Spec | ZoomInfo | Clay |
|---|---|---|
| Starting price | Custom pricing | $134/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Advanced | Advanced |
| Primary category | Prospecting & Lead Data | Sales Intelligence & Signals |
| Integrations | 70+ | 120+ |
| Founded | 2007 | 2017 |
Feature comparison
ZoomInfo offers 9 of 10 tracked prospecting & lead data features; Clay offers 3.
| Feature | ZoomInfo | Clay |
|---|---|---|
| Email finder | ||
| Mobile / direct dials | ||
| Email verification | ||
| Bulk enrichment | ||
| LinkedIn / Chrome extension | ||
| Intent data | ||
| 1-click CRM export | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ZoomInfo
Pros
- Deepest US B2B coverage and org-chart data
- Strong intent data and buying-committee insights
- Robust enrichment and CRM hygiene tooling
Cons
- Expensive, opaque, annual-only contracts
- Aggressive upsell and seat-based pricing
- Weaker EU coverage and compliance posture
Clay
Pros
- Waterfall enrichment across 100+ providers
- AI research agents automate account research
- Endlessly composable GTM data tool
Cons
- Steep learning curve
- Credit consumption is hard to predict
- You assemble the workflow yourself
The verdict
The right pick depends on your priorities. Choose ZoomInfo if you value mid-market and enterprise teams that need maximum coverage and intent. Choose Clay if you need revops and growth teams building bespoke, signal-based outbound at scale.
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